Our success is based on a commitment to discovery, going beyond what’s expected to find new ways of bringing benefit to all our stakeholders – patients, healthcare professionals, shareholders, employees, and the wider community.
We aim to stimulate continued creativity throughout our organization by maintaining a culture in which our people feel valued, energized and rewarded for their ideas and contribution to our success - ideas which can make a difference in all aspects of our business. This means you’ll have the freedom to challenge, discover, create and solve.
Innovative Marketing
Marketing is the core strength of Gene-Tech Laboratories. The company possesses powerful marketing capacity, nation-wide sales network and advanced managing thought, led by highly qualified and dedicated team of professionals. All team members are with wealth of experience in sales and marketing quality healthcare biotech products. The team has proven expertise in successful launch of new products and establishing the brands in competitive markets.
Our sales and marketing team includes professionals like Doctors, MBA's and Pharmacists. Periodic in house and on-job trainings are considered mandatory for the sales and marketing personnel. The field force has been evolved as a skilful team through these periodic training programs. Organization of various seminars and conferences on medical and health related issues are mandatory feature of our marketing activities. This insight helps in developing effective marketing and communication strategies to promote the products. The product team's regular interactions with the sales teams and the market ensure that our communications & promotional tools are customer oriented.
Our main marketing activities are:
- To update our consultants regarding the latest development in their specialty by national and international sponsorship to related conferences, subscription of international medical journals and etc.
- To educate our family physicians regarding prevention, diagnosis and deadly consequences of the disease through CME programs.
- To increase the awareness regarding preventions and spread of disease through campaigns, printing materials in local languages, seminar & symposia's.
Medical fraternity relationship management – Sales teams work with singular dedication to maintain a healthy relationship with the medical fraternity. The ethical promotions practices adopted by the teams have been overwhelmingly successful.